We’re building on the resounding success of our conservatory valet TV ad for Thomas Sanderson with a brand new campaign.
This time we’re focusing on Thomas Sanderson shutters, and the campaign is intended to generate in-home design appointments.
When you see and feel Thomas Sanderson shutters, the difference is very clear and inherent to the product. All of the elements from hinges to architectural-style trim encapsulate quality, so our campaign had to hero the detail of their home-grown craftsmanship while reflecting their decades of experience.
‘The Difference is in the Detail’ 30-second TV ad brings to life the difference in quality and craftsmanship of Thomas Sanderson interior shutters, spanning unique interlocking frames, beautifully engineered hinges, super smooth mechanisms and classic architectural-style trim.
The campaign takes the viewer through how shutters have been beautifully added to different rooms in a house to make the most of design and light.
The concept builds on the creative execution that we unveiled earlier in the year to support Thomas Sanderson’s conservatory valet service – ‘The Difference is Clear’ – which communicates the meticulous effort Thomas Sanderson technicians employ to valet a conservatory.
The Actress Eva Pope, best known for her role in BBC drama Waterloo Road, provided the voiceover for both ads to enhance consistency of the brand message.
The new TV ad will run for four weeks on home interest satellite channels.
A word from our wonderful client
Natalie Thomas, Marketing Director, at Thomas Sanderson said: “Shutters are an emerging market for the UK so there’s a real opportunity to educate consumers about the different types of products we offer as well as their versatility. Our previous ‘The Difference is Clear’ campaign for Conservatory Valet with The Market Creative was a resounding success. This campaign is an extension of that concept; we’re delighted with it and hope to replicate the same kind of uplift.”
We take brands and retailers through the whole process of campaign development from initial research to messaging, creative and execution. If you’d like to talk to us about how we could influence shoppers to act with your next TV ad, please get in touch.
Caroline Finch-Denham, Account Director