Sue Benson has worked in and around retail for 20 years, starting life at the coal face at M&S before moving to McCann Erickson to lead retail projects for Magnet, Clarks, Sainsbury’s Bank and Office World. She started The Market Creative with her business partner Dorina D’Ambrosio to bring brands, retailers and shoppers closer together to create Action. A brand and business strategist at heart she’s in her element on the shop floor and is a huge advocate of the role of colleagues in the shopper experience.

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