View the TV ad: https://vimeo.com/125164933
We love this new Thomas Sanderson TV advertising campaign that we’ve devised for them to promote their conservatory valet service.
Conceived and delivered in just over eight weeks, the end result is a light-hearted, entertaining ad that also educates customers.
We tell the Thomas Sanderson story from specialist expertise to amazing ongoing results with a warm-hearted hint of humour, to dramatise the difference between the professionals doing the job and the non-professional – be that the customer, window cleaner, or anyone with a brush and hosepipe.
It’s intended to appeal to house proud, discerning conservatory owners and was inspired by the huge effort involved by the Thomas Sanderson valeting team in cleaning every inaccessible inch of a conservatory.
The Thomas Sanderson TV advertising campaign
The TV campaign opens with a man enjoying reading the morning papers in his conservatory, until his wife announces that Thomas Sanderson have arrived to valet it. He feels that this is his job and sets about competing to clean it. In the end ‘the difference is clear’ and he steps back to admire the much better job that the professionals do.
The 30 second TV campaign launches on 20 April 2015 for four weeks on home interest satellite channels. The ‘Difference is Clear’ idea has been applied across all advertising channels including direct marketing mailers, press and radio ads with a month-long campaign on Classic FM.
What our client had to say
Natalie Thomas, Marketing Director, at Thomas Sanderson said: “The Difference is Clear helps us to communicate the meticulous effort our technicians employ to valet a conservatory, from their expert knowledge to specialist materials and equipment such as self-cleaning, eco-friendly products. It’s a new approach for the sector and we love the light-heartedness that helps bring the message home to people who perhaps wouldn’t see the difference that professionals can make.”